For this campaign we let the shocking but also compelling footage of the arrest of Penny Jackson speak for itself. In 2020 this case found itself splashed across every major news outlet and clips of the arrest went viral on Social Media, so we wanted to demonstrate that with the graphics showing that what started as a local country murder went global and all over something so little as what side dish should be served with a Steak…
The show premiered with Crime and Investigations highest average audience of 169k viewers tuning in and ratings stayed consistent over the second part of the doc the following week. This is the highest premiere to date and since records began.
Nominated for Best Documentary Spot at GEMA Europe 2024.