Monster Week is Back! Our first new treatment in a couple of years has us head into the forest in search of natures most elusive interviewees! The concept was all down to Creative Director Kevin Rixon, but it was great to be able to be allowed to tinker and collaborate with Kevin on the 60 and also be let loose with the 30 second promo, where I was able to inject a bit of Blaze’s trademark humour with the Bees gag and also get the words ‘Gurt Lush’ into a promo! The monsters were created with AI (VEO 3, Midjourney and Flow) but the voices were all real as were turned the very generic sounding Monsters into their British regional variants, again to give it a Blaze flair. Working with Emma Stannard and Lewis MacLeod in the recording session I was able to get the scripted lines nailed but also there was some room to adlib, a lot of which made it into the promos and gave it a very real, fun, human quality.